Now more than ever, your customers expect to be able to find information about your company online. In fact, most consumers now do research online before they make a purchase, even if it’s to buy something from their local shop. If you don’t have a website, you’re sending a message that your business is stuck in the Dark Ages, or that you’re not interested in finding new customers—and neither of these are messages that you probably want to be sending.
They don’t need a lot of info or a complicated, multi-page encyclopedia about you. Just a few simple pages are usually more than enough, as long as it has basic information that’s tailored to their needs and very easy to find. And, most importantly, it should be accurate and up-to-date, since out of date info is one of people’s top pet peeves when it comes to using local business websites.